Growing an Instagram Following to 600k

Jonathan Rudolph: I’ve engaged with a lot of designers. I’ve made friends through Instagram and a lot of them tell me that they get a lot of their clients through Instagram, which was quite surprising. Yeah, I thought that they would get it from Dribbble bands, but yeah, they get it through Instagram. I guess one of the reasons is because the clients hang out there, I guess. While they’re browsing through Instagram, they find a designer there that could look interesting and then they start chatting and yeah.

Ian Paget: Okay. I find that really interesting. Basically, from your opinion, you think that clients are maybe just browsing Instagram and when they’re looking for a logo they’re literally flicking through finding something that they like and they get in touch with the person there?

Jonathan Rudolph: That’s what almost all of the designers I’ve communicated with, that’s what they’re tell me. They get a high majority of their traffic through Instagram, their clientele. Yeah.

Ian Paget: Wow. That’s amazing. I definitely need to start using it more. Now I’m curious to know from you, because clearly you’ve been growing your channel for quite some time and you were getting really good engagement. How do you recommend to post on Instagram to get really good engagement, to attract these client opportunities?

Jonathan Rudolph: You have to be very consistent. That’s one thing that I do. But with me, it’s different compared to say if you’re a designer, because I try to post every hour, which is a could be tedious for a designer. But I’d recommend to try and post at least one post every day. It doesn’t even have to be client work, just do some sketches. You can use Instagram stories and even video process of you sketching. That gets a lot of engagement. Other stuff would be research the hashtags. See which ones get most engagement.

Ian Paget: How you go about researching the hashtags?

Jonathan Rudolph: You type it in the… Wait, what do you call it? It’s just a search icon. You go to that place and you type the hashtag in and it shows you how many posts are within that hashtag. And then, you can base your hashtags with that. I just type logo, #logo in there and it has 8.4 million posts with #logo. Try and get the hashtags that have the most reach.

Ian Paget: Right. Okay. I mean, in terms of searching, if you’re searching logo, for example, are you basing that reach on the number of people that are actually posting with that hashtag?

Jonathan Rudolph: Yeah, with that hashtag. Yeah.

Ian Paget: Right. Okay. That makes sense. The idea is to post the image and then include popular hashtags. How many hashtags would you include per post?

Jonathan Rudolph: I think there’s a limit of 30. 30 hashtags per post.

Ian Paget: Wow. Okay. Would you actually post with 30?

Jonathan Rudolph: Yeah, I try to post all 30.

Ian Paget: Wow. Okay.

Jonathan Rudolph: But there’s one thing I wanted to say. The #logodesign for some reason has been shadow banned. If you search it on Instagram, there’s no posts with logo designs. They have banned it for some reason. I have no idea why.

Ian Paget: Clearly, someone is using it. That’s really interesting though because I guess with something visually, Instagram, they must have an extremely high volume of people posting that. But that’s a really interesting observation.

Jonathan Rudolph: Yeah. Logo is fine but yeah, logo designs seem to be taken down. I don’t know why.

Ian Paget: I know that you are posting hourly-

Jonathan Rudolph: Yep. Well, I try to.

Ian Paget: … yeah, once an hour. I’m just curious to know. Are there any tools that you’re using?

Jonathan Rudolph: I used to have some apps that help with scheduling. I can’t remember the first one. It was a couple of years ago. And there was some other apps that I use to just download the image straight from Instagram. Say I just copy the link from Instagram and then it automatically opens another app that downloads the image. But after I installed them, I noticed that a lot of the engagement on my Instagram dropped so I get this feeling that Instagram doesn’t like you using third party apps. And once I uninstalled them, the engagement went up again. It was quite odd.

Ian Paget: Are you saying, just basically having those tools installed was actually damaging your engagement?

Jonathan Rudolph: Yeah, and my reach. Yeah.

Ian Paget: Well, that’s fascinating. They clearly don’t like any form of automation in any way.

Jonathan Rudolph: Yeah. That’s why they’re trying to give you all this info about insights, how many likes, how many a profile it needs to get in through each post. Companies that rely on that model will have to shut down because Instagram is introducing all those features. They want to have all the control.

Ian Paget: Basically, just so that everyone can understand. In terms of posting hourly, are you just doing that in the native app now?

Jonathan Rudolph: Yeah, Manually.

Ian Paget: Manually?

Jonathan Rudolph: Yeah, if I find a few logos, I try and save them as drafts, which you can do on Instagram. That helps a lot. I have a copy paste description where I just quickly change the name of the designer and the name of the logo. That helps.

Ian Paget: Okay. I’m just trying to understand so late in terms of your day then-

Jonathan Rudolph: I’m a full time designer, yeah.

Ian Paget: Yeah, so you work full time. How are you able to actually make time to post manually every hour?

Jonathan Rudolph: Well, it’s automatic in my brain now. I check the time. “Oh, it’s been about an hour since I posted.” And then a quick take a break, post it, get back to work.

Ian Paget: Your employer doesn’t mind that you’re checking your phone?

Jonathan Rudolph: No. As long as I get my work done, he’s happy with that.

Ian Paget: Yeah. Nice one. You’re pretty lucky because I know that’s something that I wouldn’t be able to do myself. I would have to wait until lunchtime in order to start posting on Instagram. It sounds like you’ve got a really good opportunity there. Now I’d like to know from you, in terms of an Instagram profile, what would you say makes a great profile?

Jonathan Rudolph: I guess you’ll need to have a great visual style, something that’s consistent. If you look at a lot of these big fashion names, some of them have a theme and colour.

Ian Paget: Okay.

Jonathan Rudolph: It’s a colour combination that they stick to and if you choose any of the nine images within that feed, the colours would have the same… It’s a theme that’s running through them. Have a great visual style, high res images. Don’t use images that are low in quality. That leaves a bad taste in people’s mouth. And I guess, serve your community. Give them something to keep coming back to your profile.

Ian Paget: What type of thing would you say, in terms of the community aspect you mentioned? What type of thing do you have in mind?

Jonathan Rudolph: Well, in terms of Logo Inspirations, well, I give them inspiration and I try and post process videos. I’d record a quick logo design process on Adobe Illustrator and then post that. That gets a lot of engagement and they seem to like that.

Ian Paget: Okay. These sound really great. I’m definitely going to have a look at those myself. Now I know with Instagram, a lot of us will want to increase our following as you have done.

Jonathan Rudolph: Yep.

Ian Paget: What would you recommend to myself and listeners do to help us grow our following in the way that you have done?

Jonathan Rudolph: Well, firstly, you need to… I don’t know if anybody has heard of the business profile. Since Facebook bought Instagram, you have to create a Facebook page related to your Instagram account. And then once you go into Instagram settings, you can activate the business account, which connects to the Facebook page. Every time I post on Instagram, it can automatically post on Facebook too.

Ian Paget: Okay.

Jonathan Rudolph: Yeah, and that also gives you… It unlocks the Instagram insights so I know how many followers I’m getting every day, how many impressions, how many profile clicks, website clicks, the age range, top locations. For me, number one’s United States, then Indonesia, India, Brazil, and Mexico. You get all these statistics from Instagram when you unlock the business profile. That’s one. As I said before, post consistently. Use relevant hashtags in your niche. Interact with influencers and don’t try and interact with them just to get your whatever, a logo or design posted or shared. Just try and be genuine and say, “Hey, I like the stuff you’re doing and keep doing it,” that kind of stuff, like trying to try and start a friendship, just be genuine.

What else? Try and have descriptive captions, depending on the niche that you’re in. I’ve noticed that storytelling is very captivating. If I see a big caption, I start to read it, so it makes you linger longer on the post. I don’t know. Yeah, I do that a lot. I read it. I read the captions. And also create a dedicated hashtag for your account, like I have #logoinspirations. And right now, that hashtag, I think it’s closing in on 300,000 posts-

Ian Paget: Wow.

Jonathan Rudolph: … with that hashtag.

Ian Paget: Is that all from you or is that other people that…

Jonathan Rudolph: No, other people. Yeah. Other people that have started to use it. For me, I think it’s 6,000 posts on my profile, but totally, it’s… What is it? Yeah, it’s almost 300,000 posts with it.

Ian Paget: Wow.

Jonathan Rudolph: Yeah.

Ian Paget: I guess that…

Jonathan Rudolph: That helps. Yeah.

Ian Paget: I was going to say, I guess that’s people that are trying to get noticed by your account to getting reposted.

Jonathan Rudolph: Yeah. I guess that encourages user generated content, which you can repost. That helps. Every day I just go through the hashtag and you can follow hashtags now on Instagram. It shows you the top posts in that hashtag, which helps me. I don’t have to search that much. I just get to the top posts and then repost them. I also run contest and challenges, which I’m I’m doing right now. I’m collaborating with designers on Instagram and they’re running logo challenges. I try to run every month and a lot of the community seems to like that. Yeah. That creates a lot of engagement. Yeah, that’s it. That’s some of my tips.

Ian Paget: I guess with the challenges, is the goal with that to cross pollinate the following with the other person?

Jonathan Rudolph: Yeah, one of the main things is to help designers grow so that’s why I started the account, to help great logo designers get promoted. That helps them through the challenges.

Ian Paget: Yeah. Fantastic. I think that’s really good that you’re doing that and that’s something that I’m keen to do as well. I know that we’ve spoken about doing something.

Jonathan Rudolph: On Facebook. Keep your eyes peeled. And with the challenges I tried to stick to the style that the logo designer does. Say if his style is negative space logos, I’ll cater the challenge to negative space logos.

Ian Paget: Oh, that’s clever.

Jonathan Rudolph: Yeah. Yeah.

Ian Paget: I’m curious to know. Obviously you’re posting logos frequently now and obviously, in order to grow the following, you’ve obviously got a good eye for good logos. I’m just curious to know, where is it you’re actually looking to find great logos?

Jonathan Rudolph: As in online, where do I look?

Ian Paget: Yeah. Where is it that you’re sourcing the logos from?

Jonathan Rudolph: Number one place would be Dribbble. I think that has the best collection of logos. Second would be Pinterest.

Ian Paget: Okay.

Jonathan Rudolph: Yeah, I’ve got a lot of Pinterest boards. And yeah, lastly would be Instagram. Yeah. Dribbble is number one.

Ian Paget: Okay. I’m just curious to know as a side thought from this. I mean, in terms of posting other people’s work, do you need to get permission from them?

Jonathan Rudolph: Not really. I tag them. There was this one instance where some designer told me to take it down. That was about two years ago. Other than that, I always get thank you comments. As long as I tagged them, I guess. Yeah.

Ian Paget: Yeah, sure. That makes sense. You’ve now got over half a million people liking your page, which is a crazy number-

Jonathan Rudolph: Totally.

Ian Paget: … and you’re featuring a lot of people’s work. I’m curious to know for the audience, how can we get our logos featured on your Instagram page?

Jonathan Rudolph: Well, the first way would be to use the #logoinspirations, and also, tag me in the photo at Logo Inspirations. The other way would be to just straight email it to me, logoinspirations@gmail.com and please use logo submission in the subject line so it doesn’t go to junk, or you could send it through my submit page on the blog, which is logoinspirations.co/submit. Try not to send it to me through direct message on Instagram because I get a hundred messages every day and yeah, it’s hard to get through every one of them.

Ian Paget: Okay. When you do see the logos, I’m curious to know, in your opinion, what makes a great logo?

Jonathan Rudolph: Well, it has to be timeless. If you look at the Coca-Cola logo, I don’t think they’ve changed their logo since they started.

Ian Paget: I know it has changed a couple of times, but it’s always been-

Jonathan Rudolph: It hasn’t changed for a while, maybe. Yeah.

Ian Paget: Yeah. Yeah. It’s been polished. Historically, if you look at the version now versus the earlier versions, there’s obviously similarities, but they have fine-tuned it.

Jonathan Rudolph: To be timeless, and maybe even the FedEx logo, something like that, which I don’t think they’ve changed. I don’t know. There’s so many rebranding logos going on everyday. It has to be timeless, memorable, where it would find a special place in somebody’s heart. For me, it’s Adidas. That’s a love mark for me. That’s one of my favourite brands. It has to be versatile, something that you could use across all mediums. Keep it simple, something that isn’t complicated. And communication, something that communicates the personality of the brand. And also, scalability, where it can be small and big and still look good.

Ian Paget: Okay. Based on that, I’m just curious to know from you, what would you say is the best logo that you’ve seen? If there is one.

Jonathan Rudolph: I think it would be Burton. Have you heard of the Burton brand? I think it’s… Yeah, the snowboard brand, Burton.

Ian Paget: Oh, okay. I’m not familiar with that one, but I think what I will do is-

Jonathan Rudolph: It’s an arrow-

Ian Paget: … I’ll find that logo.

Jonathan Rudolph: Yeah, that’s upturned.

Ian Paget: I’ll find it afterwards and I’ll put it in the show notes for this episode. But what is it about that particular logo that you’ve-

Jonathan Rudolph: I don’t know. It’s just so simple. I think I went to snow mountains, it was last year or something, and I just saw it on one of the snow shoes. And I was like, “Man, that’s so simple, but just so striking.” And I was like, “How would I create that in Australia?” It’s a bold line with an arrow. It’s just perfect. I loved it.

Ian Paget: Now I know that you’re seeing a lot of logos, so you’re obviously seeing the good and you’re seeing the bad as well. What mistakes do you feel designers are frequently making?

Jonathan Rudolph: Oh, one big thing is when they use fonts that are too complicated. Yeah, too many. serifs or just weird lines. Just try and keep the font simple. Don’t use too many colours. Max, I guess, would be three. Don’t try and make it too intricate because I’ve seen some designers on Instagram where their trying to make the… It’s too intricate. Imagine if you scaled that down, it’s going to lose all it’s detail. And some of them I noticed are not… They’ve got a big ego problem. You have to keep that at the door and be willing to learn.

When I was a teenager, I thought my designs were the best in the world but then I started looking at design blogs and going through books and then you had to do a recheck. I guess when you look at good design, you start to develop yourself and just go to YouTube. You can even get courses online. Watch The Futur. Watch Chris Do on YouTube. You’d learn a lot from there.

Ian Paget: Okay. I’d like to know a little bit more about you. I know that we briefly went into this earlier.

Jonathan Rudolph: Yep.

Ian Paget: Would you be able to talk about what you actually do yourself and how Logo Inspirations came to enter existence?

Jonathan Rudolph: Oh man. Long story. As I told you, I’m a full time designer. I work from Monday to Friday. It’s a 9:00 to 5:00 job. It’s for a media company. I mainly work on the magazines and also help him with the social media aspect of it. In terms of how our Logo Inspiration started, it was late 2014, and I was struggling for freelance work. Even though I had a full time job, I wanted to work for myself and freelance work started to dry up. My wife had created an account for me on Instagram and she was posting my designs and it was starting to get a few likes. And I was like, “Oh, I thought Instagram was just for selfies.”

And so, I started exploring it and noticed that there were a lot of design-related communities, which had huge followings and noticed that there weren’t many communities related to logo design, and good logo design, the best ones. I thought I’d just create… But I still can’t remember how I got the name Logo Inspirations. It might’ve been a suggestion or something. Yeah, created the account and I started walking the streets of Melbourne when I would go to the city and just take photos of cool logos at Etsy and then post it. And oh man, it just started to take off. And then I started grabbing logos online and tagging the designers and yeah, I think I’ve got a hundred thousand, was in the first year and a half.

Ian Paget: Really?

Jonathan Rudolph: Yeah.

Ian Paget: Oh my God.

Jonathan Rudolph: It was crazy. And yeah, it just took off from there and then I started the blog and recently last year, started the YouTube channel. Yeah, that’s the short story of how it started.

Ian Paget: Oh, man. You’re doing a lot of stuff. You have a full time job.

Jonathan Rudolph: Yeah, it’s crazy. I go to bed at 2:00 AM every day. I don’t get much sleep.

Ian Paget: Oh my God. Can you talk through an average day then? Say, Monday… so what you would do in order to keep your inspirations afloat?

Jonathan Rudolph: Yeah, I’d get up maybe 6:00 in the morning, head to the gym, get back, get ready, go to work, come back home at around 6:00 in the evening. And then from then on, have a shower and then back on the computer just yeah, doing stuff for Logo Inspirations. Trying to make videos, looking at blog posts to do. I’m working on a few eBooks at the moment and maybe an online course to teach designers how to grow their Instagram. I’m just outlining those. Yeah, little by little. That’s what I do until two in the morning, every day.

Ian Paget: Very nice. Okay. You’re obviously investing a lot of time into this and on the surface, it looks like you’re just posting, you’re just making blogs and stuff like that, and there’s no money being made, but I understand that you are doing affiliate marketing and other things.

Jonathan Rudolph: Yes.

Ian Paget: Would you be able to talk through how you’ve been able to monetise your-

Jonathan Rudolph: Yeah. I sell… Well, I promote, a logo course, Logo Masterclass. Kiril Climson, the owner, he contacted me, I think, in mid 2016. And at that time, I had no idea what free marketing was. My business model for Logo Inspirations was to contact businesses and charge them to post their logo, which didn’t work at all. He contacted me about the course and said, “Hey, could you promote this on your Instagram page and every time you make a sale you’d make a profit?” I’m like, “Oh, I’ve never heard of that before.” And then yeah, I promoted it and I think in the first week I made $250, which blew my mind. And then it was from that day on that I took it really seriously to grow the brand.

Ian Paget: Can I just ask what kind of money are you able to make through your Instagram page now?

Jonathan Rudolph: An average would be five grand a month.

Ian Paget: Five grand a month. Wow.

Jonathan Rudolph: Because I promote other stuff as well, like SkillShare, Book Depository, and some other stuff. Yeah.

Ian Paget: Is that purely just through Instagram or are you doing any email marketing or anything like that or is it just coming from your Instagram feed only?

Jonathan Rudolph: Yeah, right now it’s just on Instagram so yeah, I need to explore other avenues, like email. That’s what everybody’s been telling me. “Grow email this, Grow email it.” And working on a free eBook to grow there and some other ideas. Yeah, maybe that could help me quit my job and then do this full time.

Ian Paget: Wow. It sounds like you are very much already in that position that you should be doing this. Okay. I mean, I look at your feed and it doesn’t look like it’s very promotional. I just go through there and there’s lots of nice logos. What are you actually doing in order to promote Logo Core and the other things that you mentioned?

Jonathan Rudolph: I use Instagram stories a lot so-

Ian Paget: For people that don’t use Instagram, could you talk through what Instagram stories are?

Jonathan Rudolph: It’s basically you can post images or videos and it lasts for 24 hours and then it’s gone. It’s like Snapchat, even though I’ve never used Snapchat. You could post a video. I post a video of a small section of the class that’s offered and it says, “Swipe up to check the rest of it.” For accounts who have 10,000 followers or more, you can add a link that allows people to swipe up to the story. And I’ve been getting a lot of traffic through that, which helps.

Ian Paget: That sounds pretty amazing. I’m not a heavy Instagram user and-

Jonathan Rudolph: Are you Twitter or Facebook?

Ian Paget: I’ve always focused primarily on Twitter because I don’t know if you’ve found this, but when you’re building a platform on the side of a full time job, obviously your time is limited. You can’t physically post on all of these different platforms. And I’ve noticed with what you’re doing, you haven’t really done a lot on Twitter, but your Instagram is really booming. Would you say that’s really been your main focus?

Jonathan Rudolph: Yes, Instagram has been the main focus. I guess, on Twitter, can you post images? I’m not sure. I don’t use it that much.

Ian Paget: Yeah. I think that physically makes sense because if your time is limited, obviously you can’t really stretch yourself too thinly. In my case it’s because I do enjoy writing and finding links if it makes sense to use Twitter and that always does well for me. And for you, you’ve found that Instagram’s really worked for you. It makes sense that you focus most of your energy into that.

Jonathan Rudolph: Yeah. I’ve also been looking at Pinterest, which seems to get a lot of traffic to the blog. I’ve been trying to curate some Pinterest boards when I can, when I have some time.

Ian Paget: Okay. I mean, in terms of Pinterest, how are you actually going about using that to generate traffic?

Jonathan Rudolph: I post logos from my blogs. I grab that link and then post it on Pinterest, on a board.

Ian Paget: Okay. Are you doing that manually again?

Jonathan Rudolph: Yes, manually. I know. I need to hire a virtual assistant. I think we had that conversation. Yeah. That’s on the cards, a virtual assistant. Yeah, once I curate the boards, I get a lot of traffic through those boards to the blog.

Ian Paget: Yeah. Very nice. I think this leads on nicely to another question I have. Logo Inspirations has clearly been a big deal for you. It’s growing really quickly. You have a huge platform now, and obviously it’s still something that you just doing on the side. Can you talk through what’s the future of this? Do you have any plans for where you want to take it?

Jonathan Rudolph: Well, the first thing would be to quit my job and then work on this full time. And I’d like to maybe collaborate with other designers and maybe create some products or courses and… Well, the main goal is to keep promoting designers and help beginners and try and become the number one spot for logo design on the web on Logo Inspiration.

Ian Paget: Okay. I know that you’re, you’re obviously doing quite a lot and in terms of physically posting, if you’re doing hourly, that can be quite draining.

Jonathan Rudolph: Yep.

Ian Paget: How are you able to stay inspired and motivated to keep posting continuously, every single day, every hour? That’s a huge commitment. How are you able to stay focused and motivated?

Jonathan Rudolph: I guess the kind messages from the community that I get every day help me get out of bed and do what I’m doing because they seem pretty appreciative when I post their logos and they thank me for the inspiration. Those messages really help and it also motivates me knowing that I can work for myself. That’s very motivating.

Ian Paget: Yeah. That makes sense.

Jonathan Rudolph: Yeah.

Ian Paget: Do you do anything with that feedback or do you just literally read it and it just keeps pushing you forward?

Jonathan Rudolph: Yeah, I listen to them. I reply and say, “Yeah, if you got any feedback, let me know,” and yeah, try to implement that into my daily proceedings.

Ian Paget: Yeah. Very nice. I understand that you’re using blog as part of Logo Inspirations. Can you talk through how you’re actually using that to grow your platform?

Jonathan Rudolph: On Instagram, I have a logo archive on that, which has separate collections, from badges to combination marks. It’s all organised. And I also do posts, like logo collections. Say something related to cats, I post “Find a collection of 50 catalogers,” and then post that. And I’ve been trying to work on some tutorials for the blog as well, which would get a lot of traffic. The recent post I did was famous logo rebrand from 2017, which got-

Ian Paget: Mm-hmm (affirmative). I seen that. I actually shared that on Twitter, I think. That was really a really useful piece. Yeah.

Jonathan Rudolph: Yeah, try to find posts that have gone viral and reposted on my blog in my own words so yeah, that’s what I’m trying to grow. Yeah.

Ian Paget: Nice. Is the goal with the website then with the logos, it seems you’re building more permanent searchable database-

Jonathan Rudolph: Yeah. Yeah, like evergreen content. Yeah. That’s the goal.

Ian Paget: Yeah. I mean, with Instagram, I guess to some degree, because there’s so much being posted on there frequently, what’s the general shelf life of an Instagram post?

Jonathan Rudolph: I noticed that if it’s a video, it would last for about sometimes a week, but images, because I’m posting so often, about two to three days.

Ian Paget: Mm-hmm (affirmative). Yeah. Basically, any logo that you post on Instagram to some degree, even though it’s actually still there, it’s unlikely to get any engagement after that two days so actually posting on your website and cataloging it in some way, it creates a more of a permanent, searchable database and resource. I really like that idea that you were actually making the logo searchable on there and also building up the blog and stuff like that.

Jonathan Rudolph: Yeah, I’m also looking at creating some eBooks, different kinds of logos, like curating negative space logos and maybe try and sell them, maybe do some case studies on the type of logo and, yeah.

Ian Paget: Yeah. It sounds like you’ve built a really good platform to grow on now so when you do actually make the choice to go full time, you’ve already got the audience, but it sounds like your website will eventually become the main focus area there and the main hub for everything that you’re doing with logos.

Jonathan Rudolph: Yeah.

Ian Paget: In terms of your website, the traffic for that, where is that coming from? Is that coming primarily from Instagram or have you’ve been able to have much success with something like Google?

Jonathan Rudolph: Yeah, surprisingly, I think I would say 40% of the traffic is coming from Google.

Ian Paget: Really?

Jonathan Rudolph: I was quite surprised.

Ian Paget: What numbers are they, just out of curiosity?

Jonathan Rudolph: I’d say monthly would be about 50,000 views a month. 50,000 views and an average of 25,000 visitors per month.

Ian Paget: Very nice. Yeah, you definitely got a decent platform to grow on from that. I think if you keep doing what you’re doing with the affiliate marketing and building your own assets as well, you’re going to be traveling the world.

Jonathan Rudolph: That’s the goal. As long as I have good internet connection and a couple of virtual assistants. Yeah, I’ll be traveling the world. I need my wife to quit her job as well.

Ian Paget: I think you just need the virtual assistants and then you can do what you want.

Jonathan Rudolph: That’s the goal.

Ian Paget: Yeah, you basically built, where you’re very much in the process of having a platform there that will open the doors to ultimate freedom. Congratulations for doing that.

Jonathan Rudolph: Thank you.

Ian Paget: I think to wrap this up, in terms of logo design tips, do you have any tips that you could give the people that are listening to improve their work?

Jonathan Rudolph: Try and draw the logo from memory. See how fast you can draw it. Say you design a logo. Close your laptop. Close everything. Go for a walk, come back and see how fast you can draw it from memory.

Ian Paget: Is the goal with that to try and create that mark in the most simple way?

Jonathan Rudolph: Make it memorable. Yep.

Ian Paget: That’s a clever way of doing that. I like that idea.

Jonathan Rudolph: Yeah. That’s what I try to do. Keep it simple.

Ian Paget: Okay. I think we’ll wrap the interview up. Thank you, Jonathan, so much for your time. You’ve obviously given us a lot to go on here with Instagram, for all of us to start having at least some percentage of success as you have.

Jonathan Rudolph: Yep. Just be consistent, like I said, research hashtags and post high quality images and try and interact with your community.

Ian Paget: Fantastic advice. Okay. Thanks, Jonathan. Appreciate your time.

Jonathan Rudolph: Thank you.