Below are a selection of the most frequently asked questions, however, should you have any additional questions you’d like to be answered, contact Ian Paget.
The turnaround time for a logo from sales to completion is typically 2-3 weeks, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time, and any additional changes to designs.
Following the design phase, you will be presented with 3 logo options based upon agreed objectives. Once final payment has been made, you will own the copyright to the final agreed design.
That's no problem at all.
When the first set of designs are presented to you I will explain why design decisions have been made. At this point you will have the opportunity to provide feedback and request modifications if required.
You can request as many changes as you want, however up to 4 revision rounds are included within the typical project scope. In the unlikely event that additional revisions are required beyond this, they will be charged at a cost of £30 per revision round, and will be added onto the final invoice.
On completion of the logo design project, and once payment has been made, the copyright for the final agreed logo is automatically transferred to you. If needed I can also provide a copyright transfer document to give comfort that the copyright has been transferred.
Copyright protection means that the copyright holder of the work retains exclusive rights to print, display and distribute the design. This is what's transferred to you, and means you can do anything you want with the logo. I only ask that I can include the logo in my portfolio as an example of work carried out.
Trademark registration on the other hand is something that will need to be carried out by a trademark attorney, or you can do it yourself through the government website. If this is something you plan to do I can refer you to a company that I frequently use and can recommend.
Trademarking the logo will allow you to add the ® symbol and it also provides legal protection to anything confusingly similar within the locations and categories you register the logo in. If this is something you plan to do, let me know so I can provide a variant with the ® in the final set of files to use once the registration has gone through.
If you want to learn a little more about the topic I have recorded an interview with a Trademark Attorney on Copyright & Trademark Law. It's US focussed, and geared towards helping other designers, but still very useful for anyone wanting to understand more about topic.
We'll jump on a call, and we'll work together to establish what's not working, why, and we'll work out a direction so we can proceed with the project.
It's worth noting that the designs presented to you will be based on goals agreed with you before the design phase begins. This will include information about your business, competition and target audience. It will also include any specific requirements or expectations you may have, so this is an unlikely scenario.
I focus my design decisions on goals, which I will explain when presenting the designs. This will mean I have considered your business, target audience and competition. As a logo is a strategic tool it doesn’t need to be liked by you personally, but should instead perform for your business, and this is something I will discuss with you.
I will cooperate with you to throughout the project to ensure the design achieves all goals agreed upon, which will include any specific requests made before starting the designs.
It’s unlikely to happen, however, if after attempts to find an ample solution you still dislike the designs presented to you, you don’t need to make full payment. Before starting the project I take 50% deposit which is non refundable, but if you don’t like the work done for you, you don’t need to pay the final 50%. But I will retain ownership of all designs, ideas and work carried out during the process.
Once your logo design is completed I will supply a comprehensive kit of files to allow the use of the logo across various mediums. Below is a summary of what I will provide:
CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.
Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format.
Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format.
RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use.
Favicon – A 32 x 32 favicon of your logo will be created for use on your website.
Copyright Ownership – I will transfer copyright ownership of the final agreed logo.
A PDF User Guideline Document – A document explaining how to use the logo files.